CRG works closely with your team to quickly move from a thorough market analysis of target government sectors into product planning and placement. Whether you are an early stage company that needs a government marketing plan to secure funding or a growth-oriented mid-sizebusiness looking to expand into new sectors in the federal marketplace, CRG is here to help. Our proprietary analytic tools automate the process and provide your company with the data you need to successfully articulate and communicate your government marketing strategy.
Market Analysis
The federal government is the world's largest consumer. Targeting this market can be time consuming and discouraging. To help you more accurately pinpoint your recourses, CRG provides three critical forms of strategic market analyses: Demand Analysis, Financial Analysis and Competitive Analysis. The CRG Decision Matrix(TM)--our proprietary quantitative and qualitative analysis tool--helps you to determine what business to pursue, your likelihood of success, and the amount of investment you will need to make to reach your goal. It also helps your team identify market opportunities with greatest Return on Investment (ROI).
Demand Analysis
We analyze your organization's products and services and match these with federal agency priorities, mandates, and initiatives.We select three agencies to focus our initial analysis on. We then present broader agency profiles that demonstrate the larger demand for your offerings across all industries. Through this process,CRG helps you avoid costly investments in areas with dwindling demandas you concentrate your growth strategy on the areas with the highest probability of rising demand.
Financial Analysis
An agency may have all of the initiatives that match your offerings but without available funding the likelihood of procurement activity is obviously low. CRG's financial analysis provides your organization with agency spending and budget trends. We have the procurement budgets for numerous agencies. Whatever your industry, we can give you the previous year spending initiatives as well asfuture projections.
Competitive Analysis
To better understand the nature and quality of your competitor's goods and services, CRG provides you with a full analysis of your competition including labor rates, product prices, and agency discounts. The CRG Competitive Analysis MatrixT provides you with a list of the agencies your competitors are contracting with as well as detailed analysis of the number and size of their awards.
Government Marketing Plans
Catching the eye of the government customer requires an in-depth knowledge of the unique attributes of the federal purchasing culture. Before you can market your goods and services successfully to the federal government, youneed to develop short and long-term market goals as well as a critical path for achieving them. Early stage companies, who have approached us to help them establish government sales as a key component of their business models, have reported that CRG's federal government marketing plans have inspired outside investment in their organizations.
Market Strategy
Once CRG has analyzed your target market it helps you form agovernment marketing strategy with an eye for integrating your GSA schedule seamlessly intoyour existing framework. Our market strategy includes a corporate overview, market definition, a list of target agencies, strategic alliances, market trends, competition, marketing objectives, marketing goals, and initiatives. We also prepare an estimated budget for rolling out your market strategy.
Product Identification
As we complete the marketing plan, we identify products that will need to be designed and developed. In this phase, we flush out all the details of each new productyou plan to include in theGSA product catalogue.Proactive product identification helps you position your company for new market trends. It also allows you to focus your research and development dollars on those areas with the greatest promise.
Distribution Channeling
Distributing marketing material to the federal government is not as straightforward as one might think. There are several ways to distribute information and it is important to know the avenues that are not accepted by the federal government. Before you produce expensive marketing collateral, CRG will review your alternatives with you andsuggest the most appropriate means and methods of distribution. Our strategic partners allow us to offer Internet marketing alternatives that stretch your marketing dollars and help you reach more agencies from a centralized location.
Plan Execution
Utilizing the latest technology, CRG helps your company role out itsmarketing planin the most cost-effective way. CRG oversees everything from website and collateral design to strategic mediaexposure and press relationship management.
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